In February 2012, at a time when there was considerable debate in the industy over whether Disney was effectively promoting the upcoming “John Carter” film, Michael Sellers became the subject of considerable media attention when he and his filmmaking partner Mark Linthicum edited and uploaded to YouTube a “John Carter Fan Trailer” . The “Fan Trailer” went viral and became a focus of media and fan attention during the final weeks prior to the release of Disney’s “John Carter” .
The media spotlight on the “fan trailer” began when “John Carter” Director Andrew Stanton tweeted: “Great fan trailer! They get it!” and linked to the trailer. The next day, Ain’t It Cool News posted an article and embed of the trailer with headline: A Fan-Made Trailer Sells JOHN CARTER better than any other trailer so far. A few hours later similar stories and embeds appeared on Collider, Slashfilm, Badass Digest, Film School Rejects and others. It then spread to more blogs — a total of more than 200 — as well as mainstream media publications including Wired (Fan Trailer for John Carter Tops Studios Best Efforts) , Entertainment Weekly (John Carter Fan Trailer: Okay, this has to get you excited!) , The Hollywood Reporter, (Fan Made Trailer for John Carter could be better than studio original) nd the Los Angeles Times (Fans Create unofficial new trailer for John Carter). CNN also ran a story (Fans Create their own John Carter Trailer). In the first three days after Stanton’s tweet, the trailer received 100,000 views on YouTube and became a significant part of the conversation about the movie.
Here is the John Carter Fan Trailer, which was created on February 5, 2012 by film-makers Michael D. Sellers and Mark Linthicum by downloading all of the previously released Disney John Carter Footage including 3 Trailers, 6 TV spots, and more than a dozen featurettes, and the using this as the basis to create a new trailer.
But the story wasn’t over . . . .